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| Registros recuperados: 39 | |
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| Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. |
| Managing a global brand means developing its equity but also protecting it from global challenges (Shocker et al., 1994) and from the risk of negative shocks that may affect a brand (Okada and Rubstein, 1998), a multi-national company (Klein and Dawar, 2004) or a whole industry (Roehm and Tybout, 2006). Negative information shocks may arise because of sudden product-harm crises or scandals (Klein and Dawar, 2004; Roehm and Tybout, 2006), such as food-borne disease outbreaks or environmental violation practices. In these situations, providing positive brand information can mitigate the effect of negative information shocks on consumers’ brand evaluations and buying intentions (Smith and Vogt, 1995; Okada and Rubstein, 1998; Klein and Dawar, 2004; Roehm and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agricultural and Food Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/58008 |
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| Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. |
| Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert, 2005). The major dimension of POO attributes that have been studied in agricultural economics and marketing literature since the 1960s is country-of-origin (Dichter, 1962; Schooler, 1965; Peterson and Jolibert, 1995; Verlegh and Steenkamp, 1999; Balabanis and Diamantopoulos, 2004; Loureiro and Umberger, 2005; Ehmke et al., 2008) while in the last decade region-of-origin attributes have been studied separately, in relation with consumers’ values for tradition and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agricultural and Food Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/58007 |
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| Tonsor, Glynn T.; Khuyvetter, Kevin C.; Mintert, James R.. |
| The ability to accurately forecast basis is crucial to risk management strategies employed by many agribusiness firms. Previous research has examined how to effectively use basis forecasts and what factors affect basis, but literature focusing on forecasting basis is sparse. This research evaluates the impact of adopting a time-to-expiration approach, as compared to the more common calendar approach, when forecasting feeder cattle, live cattle, and hog basis. Furthermore, the optimal number of past year's basis levels to include in making basis predictions is evaluated in an out-of-sample framework. Absolute basis forecasts errors are generated for all three commodities and evaluated to determine the signifcance of the two issues mentioned above.... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Livestock prices; Basis; Hedging; Basis forecasts; Livestock Production/Industries; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/18978 |
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| Tonsor, Glynn T.; Schroeder, Ted C.; Pennings, Joost M.E.; Mintert, James R.. |
| Food safety concerns have had dramatic impacts on food and livestock markets in recent years. Here we examine consumer preferences for various beef food safety assurances. In particular, we evaluate the extent to which such preferences are heterogeneous within and across country-of-residence defined groups and examine the distributional nature of these preferences with respect to marginal improvements in food safety. We collected data from over 4,000 U.S., Canada, Japan, and Mexican consumers. Using mixed logit models we find that Japanese and Mexican consumers have WTP preferences that are nonlinear in the level of food safety risk reduction. Conversely, U.S .and Canadian consumers appear to possess linear preferences. These results suggest that optimal... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer beef preference; Food safety; Investment decision; Mixed logit; Willingness-to-pay; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/9976 |
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| Franken, Jason R.V.; Parcell, Joseph L.; Tonsor, Glynn T.. |
| With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates perceptions of and willingness-to-pay for various value-added attributes that could be supplied as retail branded beef products. Factor analysis identifies two alternative attribute bundles as branding strategies based on perceived importance and complementarity of attributes. Nonparametric procedures provide conservative estimates of willingness-to-pay. Parametric methods identify types of consumers willing to pay significantly higher premiums. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Beef; Branding; Marketing; Value-added; Willingness-to-pay; Agribusiness; Marketing; Q13; Q15. |
| Ano: 2011 |
URL: http://purl.umn.edu/103609 |
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| Schulz, Lee L.; Tonsor, Glynn T.. |
| This study provides valuable insights into cow-calf producer voluntary participation in the National Animal Identification System and producers’ perceptions of several issues critically impacting the success of voluntary traceability systems. Cow-calf producers believe that the most important issues to the U.S. beef industry in designing a national, individual animal traceability system are monitoring/managing disease, maintaining current foreign markets, accessing foreign markets, and increasing consumer confidence. Furthermore, producers are concerned with cost, liability, reliability of technology, failure of system to meet stated goals, and confidentiality of information associated with these systems. |
| Tipo: Journal Article |
Palavras-chave: Animal traceability; Cow-calf; National Animal Identification System; Voluntary adoption; Agribusiness; Community/Rural/Urban Development; Crop Production/Industries; Farm Management; Labor and Human Capital; Land Economics/Use; Livestock Production/Industries; Production Economics; Research and Development/Tech Change/Emerging Technologies; Q12; Q18; R38. |
| Ano: 2010 |
URL: http://purl.umn.edu/100517 |
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| Sackett, Hillary M.; Shupp, Robert S.; Tonsor, Glynn T.. |
| "Sustainably produced" food labels have rapidly grown in popularity over the past decade (Batte 2011). Moreover, because there is no government agency overseeing certification of these production methods, consumers are generally confused about the production attributes that may or may not be present in a sustainable food system. This paper analyzes data from a hypothetical choice experiment to better understand consumer purchasing behavior when faced with competing food production attributes such as "organic" and "local". We seek to estimate preferences for "sustainably produced" food products and determine how they may be affected by varying degrees of information about sustainable agricultural systems. Additionally, the willingness to pay measurements... |
| Tipo: Presentation |
Palavras-chave: Sustainably Produced Food; Choice Experiment; Consumer Preferences; Food Consumption/Nutrition/Food Safety; Q01; Q13; Q11. |
| Ano: 2012 |
URL: http://purl.umn.edu/123517 |
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| Jones, Crystal; Tonsor, Glynn T.; Black, J. Roy; Rust, Steven R.. |
| With the rapid expansion of the ethanol industry, the feeding landscape familiar to the feedlot industry is changing. While concerns regarding rising corn prices persist, many within the industry are looking at distillers grains, a by-product of ethanol production, to serve as a feed substitute. The question remains as to what extent these two feed sources are substitutable. The purpose of this study is to identify the economically optimal inclusion rate of distillers grains in beef feedlot rations, considering an array of often omitted factors. Most currently prevailing recommendation rates are strictly biologically based and frequently reference only one feeding trial. Unique economic factors considered in this research include the impact of... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Livestock Production/Industries. |
| Ano: 2007 |
URL: http://purl.umn.edu/9741 |
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| Jones, Crystal; Tonsor, Glynn T.; Black, J. Roy; Rust, Steven R.. |
| With the rapid expansion of the ethanol industry, the feeding landscape familiar to the feedlot industry is changing. While concerns regarding rising corn prices persist, many within the industry are looking at distiller’s grains, a by-product of ethanol production, to serve as a feed substitute. The question remains as to what extent these two feed sources are substitutable. The purpose of this study is to identify the economically optimal inclusion rate of distiller’s grains in beef feedlot rations, considering an array of often omitted factors. Most currently prevailing recommendation rates are strictly biologically based and frequently reference only one feeding trial. Unique economic factors considered in this research include the impact of by-product... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Distiller’s grains; Livestock rations; Manure disposal cost. |
| Ano: 2007 |
URL: http://purl.umn.edu/37574 |
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| Tonsor, Glynn T.; Schroeder, Ted C.. |
| The European Union (EU) ban on the production and importation of meat derived from animals treated with growth-promoting hormones has spurred considerable debate. However, relatively little research has considered how EU consumers have been affected or how they feel about the ban. The purpose of this research is to determine beef product preferences of EU consumers and to elicit how much, if anything, these consumers are willing to pay for their preferred attributes. More specifically, this study uses a non-hypothetical choice experiment to evaluate how EU consumers value beef steaks from animals produced using growth hormones, fed genetically modified feeds, and from U.S. origin relative to their typical, domestically produced steaks. Results reveal... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2003 |
URL: http://purl.umn.edu/21974 |
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| Tonsor, Glynn T.; Schroeder, Ted C.; Fox, John A.; Biere, Arlo W.. |
| A choice experiment is used to evaluate how consumers in London, Frankfurt, and Paris value beef steaks with attributes such as: "hormone-free," "GM-free," farm-specific source verification, and domestic origin. The effect of various consumer characteristics on steak selection is also evaluated. Results suggest that European consumers are significantly heterogeneous in their preferences for beef steak attributes. French and German consumers have a higher willingness to pay to avoid genetically modified feed use than British consumers, while German and British consumers would pay more for growth hormone-free beef. French and German consumers are willing to pay for farm-specific source verification. |
| Tipo: Journal Article |
Palavras-chave: Beef; Choice experiment; Country of origin; Genetically modified; Hormones; Preference heterogeneity; Random parameters; Source verification; Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/31213 |
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| Registros recuperados: 39 | |
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